Arany Fácán – Bud Spencer
Arany Fácán is the beer of the good old days targeting traditional beer lovers of the countryside. Since they are proud of their heritage, we created a campaign celebrating those values starring the movie icon of the 70’s & 80’s: Bud Spencer. He sent a video message to his Hungarian fans, encouraging them to show what they are proud of or else he would go mad – as a reference to one of his most popular movies (Watch Out, We’re Mad).
No wonder our target audience could not resist that offer.