Heineken - Call-a-Driver

Heineken is a committed supporter of initiatives promoting responsible alcohol consumption. So as to prove that we became the sponsor of SofőrHívó, a brand new mobile phone application that unites all driving services.
The brand was implemented in the app in a witty way, so after ordering their driver, users could test their awareness by playing special tongue twisters. We promoted the launch of the new app in Heineken bars and clubs on beer mats and freecards, with instant tongue twisters tests.

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