Kinder - Show Your Sweetest Face

Who will be the next Kinder face? In this online focused, integrated campaign we were looking for the sweetest faces; children to be the new faces on the Kinder Chocolate 100g pack for a limited period. Consumers could nominate their children to the ‘casting’ and could vote to the children with the unique code in the pack. The faces of the six winners - who have earned the highest votes in the Final - appeared on the Kinder Chocolate package. During the campaign we displayed a giant Kinder Chocolate package LED wall in Arena Plaza where we showed how should look like the faces of the nominated children in the package.

Related projects