Tons of dog dirt cover the streets of our district every day. Owners should clean it up but the half of the poop stays on the ground.
The reason beside the lack of responsibility is that there are few dog waste cans, and they are usually stuffed with all kind of trash.
We have created an integrated campaign to change the attitude of the owners.
We called attention, got the locals in action and offered solution.
Ambient solutions grabbed media attention, and massively supported our steps along the whole campaign.