Soproni (Hungarians favorite beer brand) has a commonly known communication platform that has been running for years. This platform focuses on the things we Hungarians all share instead the differences. When we wanted to communicate draught Soproni during the hot summer we certainly found what is common in us, Hungarians: the love we feel for our pubs. Even though they have issues with the outlook, the comfort or the music - if they have our favorite Soproni beer on tap we don’t mind the rest.
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